Personalisation in Hospitality sector driven by Artificial Intelligence and its impact on Customer Experience globally.
Research Overview
This research is about examining the technologies used for customer personalisation, which include predictive analytics, chatbots and recommendation systems influencing customer experience. The variables used for measuring the experience include service quality parameters, customer loyalty and customer satisfaction in the global hotel industry. The study aims to measure the results through quantitative analysis using guest survey methods and a service quality measuring tool.
What is included in this framework?
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